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  • Writer's pictureRich Chinitz

E-A-T: Why it's the most important factor for SEO


E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It's a concept that Google uses to assess the quality of content and determine its ranking in search engine results pages (SERPs).

E-A-T is especially important for websites that publish content on Your Money or Your Life (YMYL) topics, such as health, finance, and legal advice. For these topics, Google wants to make sure that users are seeing results from websites that are credible and provide accurate information.


Here are some of the ways that E-A-T can impact your SEO:

  • Higher rankings: Websites with high E-A-T are more likely to rank higher in SERPs, especially for YMYL topics.

  • More traffic: Higher rankings can lead to more traffic to your website.

  • More conversions: Users are more likely to convert into customers or leads if they trust your website and the information that you provide.


How to improve your E-A-T

There are a number of things that you can do to improve your website's E-A-T, including:


  1. Create high-quality content: Your content should be well-written, informative, and accurate. It should also be relevant to your target audience.

  2. Build backlinks from authoritative websites: Backlinks from high-quality websites are a signal to Google that your website is an authority on its topic.

  3. Get mentioned in the media: Getting mentioned in reputable publications is another way to build your website's authority.

  4. Make sure your website is well-designed and easy to use: Your website should be easy to navigate and should provide a good user experience.


If you're serious about improving your SEO, then you need to focus on E-A-T. It's one of the most important factors that Google considers when ranking websites.


Here are some additional tips:

  • Make sure your content is up-to-date: Google wants to provide users with the most accurate information possible, so make sure to update your content regularly.

  • Be transparent about your content creators: If you have different people writing content for your website, make sure to disclose their credentials and experience.

  • Be honest about your products and services: Don't make promises that you can't keep. If you do, users will lose trust in your website.


By following these tips, you can improve your website's E-A-T and boost your SEO.


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